Unveiling the future: AI perfumery at Kent House Knightsbridge

In the dynamic world of events, personalisation is the golden ticket to creating lasting memories. Kent House Knightsbridge, our exquisite venue, recently played host to an extraordinary event that showcased the groundbreaking potential of Artificial Intelligence.

Imagine stepping into an event where a machine, armed with over 500 ingredients, crafts not one but three scents uniquely tailored to each individual. The staggering 500 billion possible permutations make this sensory experience nothing short of magical, and it’s all made possible by the innovative “Algorithmic Perfumery” developed by the AI tech startup, ScenTronix.

Here’s the backstage pass to the enchantment: ScenTronix’s system goes beyond the ordinary, employing reinforced machine learning through a trio of algorithms. One delves into your psychological answers, another dissects all the information you provide, and the third looks at clusters of questions, dissecting how you navigate through them. Even those moments of indecision? Yep, they’re part of the magical mix.

Your inputs become the guiding stars for the AI system to weave its spell, creating three distinct scents that mirror your unique preferences. After basking in the aroma of their personalised creations, users are invited to share simple feedback on the system’s performance. Brace yourself for the magic moment: this feedback becomes the wizard’s wand, shaping the system to refine its creations for future events.

This AI masterpiece is more than a technological breakthrough; it’s pushing the boundaries of event experiences. At Kent House Knightsbridge, our guests were not just attendees; they became co-creators of an unforgettable narrative. The engagement was palpable, sparking a flurry of social media posts that resonated far beyond the event itself. Each time they wear their customised perfume, it’s a passport to a cherished, one-of-a-kind memory.  It’s not just about scents; it’s about crafting moments that linger. Every day, wearing a fragrance uniquely yours serves as a delightful reminder of the incredible event that unfolded.

Why Kent House Knightsbridge is your ideal venue for product launches and influencer events:

Kent House Knightsbridge doesn’t just host events; it transforms them into unforgettable experiences. Here’s why our venue is the canvas for your next product launch or influencer extravaganza:

1. Versatility in spaces

Our venue offers a variety of spaces, from the elegant Marble Hall, the intimacy of the Rutland Room to the Grand setting of the Sancturary, providing the perfect backdrop for any event size or style.

2. Luxurious atmosphere

Immerse your guests in the lap of luxury. Kent House Knightsbridge exudes opulence, setting the stage for a sophisticated and memorable affair.

3. State-of-the-Art facilities

Whether you’re planning a high-tech product launch or an influencer event, our venue is equipped with facilities to meet all your technological needs.

4. Central location

Nestled in the heart of Knightsbridge, we’re not just a venue; we’re a destination. Convenient for guests and surrounded by the buzz of the city, Kent House Knightsbridge adds an extra layer of allure to your event.

5. Professional support

Our team is dedicated to ensuring your event runs seamlessly. From planning to execution, we’re here to bring your vision to life.

Kent House Knightsbridge is more than a venue; it’s a partner in crafting unforgettable moments. Whether you’re unveiling a groundbreaking product or creating a buzz with influencers, our spaces are ready to transform your ideas into a reality. Elevate your events at Kent House Knightsbridge – where innovation meets luxury.


Exclusive hire of Kent House Knightsbridge allows each event to unfold over two floors with four large and spacious rooms that can be configured for different purposes. Kent House Knightsbridge is ideal for 50 to 300 guests.  If you’d like to know more or arrange a showround do get in touch with Gary who will be happy to help.

TEL : 020 7610 2808 – EMAIL :  events@kenthouseknightsbridge.org